Edible Arrangements: The Power of Entrepreneurial Spirit with Tariq & Asma Farid

It was an honor for Tariq and me to sit down with the World Affairs Council and discuss how we shaped our brand at Edible®. As entrepreneurs, it’s important to teach the next generation of visionaries how to bring their dreams to life. We greatly enjoyed discussing franchising and answering questions for over 100 eager men and women who joined us from Haiti, Nigeria, Turkey, the United Arab Emirates, and the U.S., and we look to continue inspiring future entrepreneurs with our story – especially women and second-generation immigrants.

Check out some of my favorite highlights below, and watch the full interview here: https://youtu.be/d1N7lLj50PI